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| The Challenge : | Get payback on an ERP implementation by revising the manufacturing strategy |
| Enabling Technology : | |
| Manufacturer : | Delagar, Division of Belcam |
| Facility : | Rouses Point, New York |
| Operation : | Make-to-stock production (fabrication, bottling and pack-out of perfume) |
| Industry : | Perfumes and toiletries |
| Total Employees : | 150 (with seasonal variations) |
Introduction:
Delagar, Division of Belcam, has been a key player in the manufacturing, and distribution of perfumes and toiletries throughout the Canadian and American markets for over 40 years. Its client base includes several major retail distributor chains as well as some export. Market pressures in this highly competitive business requires a very tight attention to costs, a total control on lead time consistency, and the ability to develop and launch new product lines very quickly. Delagar implemented a "state of the art ERP system" and were diligent in implementing as many of the best practices as seemed appropriate given their business and industry. Cybernostic helped in the ERP system implementation as well as in conducting line balancing and set-up time reduction workshops.
The Challenge:
A couple years after having implemented their ERP system, the president of Delagar called us up to express some dissatisfaction with the fact that in spite of the ERP implementation, his costs were not going down, his inventory turns were not improving and many of the benefits he had bought into when he was sold the ERP project were not materializing. Inventory turns were less than two per year. In a very volatile retail business market such as perfume sales, forecast accuracy was dismal. Because the manufacturing lead times to work through their product family took about 2 months, often the stock they held was not the right one. Initial delivery performance was approximately 55%. Moreover, Delagar was being confronted by heightened expectations on the part of their customers for no back orders and 48 hour delivery response times.
Moreover, sales were down from the year before, but inventories had edged upward on the basis of bad forecasts that never corrected themselves.
After a couple meetings, we made the following findings:
The solution:
It was clear at that point that a central issue here was to regain
control of the ERP system by calibrating its planning parameters,
especially its lot sizes, to reflect current shop constraints and
management objectives. Cybernostic was in the process of launching
a decision support tool called
Designed as an add-on to ERP systems,
The Results:
Going from lot sizes of over 1 month of supply to 2 days was strategic. Customers were demanding a 48-hour turnaround on orders. A 2 day product mix cycle time meant it was possible to evolve from a make-to-stock into a make-to-order facility! However, it would have made no sense to open, and close the hundreds of work orders a 2 day cycle would require. Work orders were thus replaced by a production schedule that listed all the items that needed to be produced based on booked orders, in a sequence that reflected an optimized progression through the product mix so as to minimize set-ups and cleanups. Over the course of 6 months, lot sizes were progressively reduced from over 1 month to 2 weeks, to 1 week and on to 2 - 3 days.
The materials logistics within the plant were simplified and
data accuracy shot up as transactions per posted as they happened.
Inventory turns improved dramatically. At the onset, they had $8
million in inventories. Over the first year, they reduced that to
$4.6 million, and the goal in 2000 is $2.5 million. They are
currently on track to reach this goal. This translates from a
below 2 turns per year in the beginning, to 5 turns in 1999 in
the fragrance part of the business. By year end 2000, it will be
possible to move this turn ratio up into the 10-12 turns per year,
by continuing to work with their supply base on kanban opportunities.
The customer fill rate is in the high 80's (percent) up from the low
50's two years ago. According to Gerry Hopkins, the Manager of Planning
at Delagar, "
The gains in efficiencies in planning , picking components,
production through to shipping have been dramatic. Delagar's next
challenge is to incorporate these philosophies from the Fragrance
business to their Toiletry business. The majority of this business
is seasonal . They are presently looking at using
According to Mr. Hopkins, "The introduction of
"Though Delagar has made great progress that was
made possible by using
"As Delagar continues down this road, with increased flexibility, and enthusiasm - there is still more that can be done with vendors, and supply of materials, along with continuing to refine the daily processes, and procedures to their optimum."
With
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